During the Super Bowl season, anything can happen, including flying mustaches. Yes!
In Pringles’ latest Big Game ad, a 30-second spot by FCB New York, actor Adam Brody finds himself in a snack-time crisis when a party runs out of Pringles. Answering the call for help, the iconic facial hair of Nick Offerman, James Harden, and Kansas City Chiefs coach Andy Reid take flight, soaring in to save the day.
Set to air near the end of the second quarter, the ad continues Pringles’ tradition of mustache-themed campaigns. Last year, the brand played with the idea that actor Chris Pratt resembled its mascot, Mr. P.
“With Mr. P’s iconic mustache on every can, Pringles has the strongest mustache in the snack aisle,” said Sarah Reinecke, U.S. vice president of marketing for salty snacking at Pringles’ parent company, Kellanova. “This year, we’re harnessing the power of some of the most legendary mustaches in culture to take our crisps to new heights, literally.”
Michael Aimette, FCB New York’s chief creative officer, added, “We were incredibly fortunate to have our cameras ready to capture that heroic, magical migration for the world to witness, delight in—and laugh at.”
Fox, set to air Super Bowl 59 on Feb. 9, has sold commercial slots for a record-breaking $8 million.